Big News This Giving Tuesday: $50,000 Donation from Kitsch!
, by Emily Perez, 2 min reading time
This Giving Tuesday, we are overjoyed to share a transformative milestone for Latinas in Beauty: Kitsch, a renowned Latina-owned beauty brand, has donated $50,000 to support our mission. This incredible act of generosity, spearheaded by Founder and CEO Cassandra Morales Thurswell, is a testament to the power of community and shared purpose.
About Kitsch and Cassandra Morales Thurswell
Kitsch started in 2010 as a passion project by Cassandra Morales Thurswell, who hand-crafted hair ties from her home. Her inspiration stemmed from a simple but brilliant observation during a family gathering—traditional hair ties didn’t complement stylish outfits. This realization sparked a journey that would revolutionize the beauty accessory industry.
Fast forward to today, and Kitsch has grown into a global beauty powerhouse, offering a wide array of products from trendy hair accessories to sustainable beauty innovations like solid shampoo and conditioner bars. Their commitment to sustainability, functionality, and style has made them a favorite in over 20,000 retail locations worldwide.
Cassandra’s dedication and vision have earned her prestigious accolades, including the Entrepreneur Of The Year® 2024 Greater Los Angeles Award, celebrating her exceptional leadership and impact in the beauty industry.
The Impact of Kitsch’s Donation
This generous $50,000 contribution will make an incredible difference for Latinas in Beauty, enabling us to:
- Expand Mentorship Programs: Empowering Latina beauty professionals to grow and succeed with guidance from industry leaders.
- Enhance Educational Resources: Offering workshops, training sessions, and tools to help Latina entrepreneurs thrive.
- Amplify Latina Voices: Creating platforms to showcase the talent, stories, and creativity of Latinas in beauty, fostering a more inclusive industry.
Cassandra and the Kitsch team, your generosity and commitment are paving the way for a brighter, more equitable future for Latinas in beauty. We are profoundly grateful for your support.
How You Can Contribute
You can join us in this journey of empowerment! Every donation, big or small, helps us continue building programs and initiatives that create real opportunities for Latinas in the beauty industry.
👉 Click here to donate and be part of the change.
Together, we can create a beauty industry where Latinas not only thrive but lead with pride and purpose.
Thank you for believing in this mission and standing with us.
