Manifesto
What is the Latinas in Beauty Pledge for Equity?
The Pledge for Equity is a commitment by CEOs of beauty brands, retailers and organizations to support the advancement of Latine professionals and entrepreneurs in the beauty industry. This pledge aims to ensure that the beauty industry is equitable for all.
What is involved with committing to the Pledge?
The pledge is a commitment to:
- Partner with Latinas in Beauty to support our mission
- Signing the pledge is the first step. Explore ways to partner with Latinas in Beauty through our Corporate Partnership program. Email us at partnership@latinasinbeauty.com to learn more.
- Amplify Representation Across the Beauty Industry
Latina-owned brands:
Increase the representation of Latine-owned brands in retail by stocking and promoting these brands. Increase funding to Latine entrepreneurs
Corporate Professionals:
Increase representation of Latina beauty leaders across all levels of your organization including senior level and C-suite. Implement targeted recruitment strategies and retention programs.
Content Creators & Artist:
Enhance brand partnership with Latine content creators and influencers to amplify their voice, develop culturally relevant beauty content. Increase representation of Latine artist professionals within your brands and beauty campaigns including makeup, hair, nails and models.
Why should you commit?
In addition to moving the industry forward. Your organization will also:
- Be recognized as committed to and accountable for increasing Latine representation in your organization and the beauty industry
- Be recognized as an industry leader in advancing Latine professionals and entrepreneurs. Enhancing the company's reputation as a leader in social responsibility and inclusivity.
- Foster brand loyalty and trust among Latine consumers.
- Have your logo listed on our pledge partner page
- Receive access to our Latinas in Beauty publicity tools, including the pledge logo and PR materials.
What steps can a company take to begin implementing this pledge?
- Set Measurable Goals: Establish clear, actionable goals for improving Latine representation within the company.
- Collaborate with Experts: Work with cultural consultants, Latina influencers, and community organizations such as Latinas in Beauty to guide initiatives.
- Monitor and Report Progress: Regularly review and share progress towards meeting your organization’s commitment goals.
Where can I learn more about this initiative or get involved?
You can learn more and get involved by visiting our website Latinas In Beauty following our social media channels Instagram, Facebook , and Tik Tok signing up for our newsletter to stay updated on progress and opportunities to participate.
Why focus on Latinas?
Latinas represent a significant and growing demographic within the beauty market. Despite their influence and spending power, Latinas often face underrepresentation in product offerings, advertising, and leadership within the beauty industry. Focusing on Latinas helps address this gap and promotes a more inclusive and equitable industry.
How can consumers hold companies accountable?
Consumers can:
- Support brands that have signed our Pledge.
- Shop and support Latina-owned beauty brands.
- Provide feedback and advocate for better representation through social media and other channels.
- Donate to our mission
By signing this pledge as a leader, you send a powerful message to your team, partners, and clients that you are committed to advancing Latinas and promoting equity in the beauty industry.
Who supports US
- 98
Companies
- 260
Professionals
Beauty Retailers
Latine Beauty Industry Executives
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Founder & Creator of Rare Beauty
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Founder, Tata Harper Skincare
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CEO, NOYZ
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CEO, Patrick Ta Beauty
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CEO, Quickbox
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President, Saie Beauty
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General Manager, L’oreal
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CMO, LolaVie
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President, Stratosphere Beauty
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True Beauty Ventures
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SVP, Circana
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CEO, Chicano
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VP Supply Chain, Moon Juice
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Principal, Cosmo Innovation Group
Latine Beauty professionals
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Founder & CEO, Willa Creative WILLA CREATIVE
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Founder & CEO, Dubón 8 Agency Dubon 8 Agency
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Sustainability Consultant
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CEO, THE DARL
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Senior Director - BPCM
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Co-founder & Partner- View from 32
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Executive Director- Estee Lauder Companies
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Latine Beauty Brand
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Cyndi Ramirez- Founder & CEO CHILLHOUSE
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Julissa Prado- Founder & CEO Rizos Curls
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Rea Ann Silva-Founder & CEO BEAUTY BLENDER
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Sandra Velasquez - Founder & CEO. Nopalera
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Eva Goicochea - Founder & CEO MAUDE
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Nadine Ramos - Founder & CEO Laiso Inc. and Blessed Bananas
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Gisselle Hernandez- Founder & CEO Glamlite
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Shaira Frias - Founder & CEO. Luna Magic
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Ana Nunez - Founder & CEO Vida Bars
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Cory Varona - Co-founder Ocoa Beauty
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Rebekah Jasso Jensen- Founder & CEO Sanara Skincare
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Stephanie Flor- Founder & CEO Around the World Beauty
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Danielle Kar - Founder & CEO OSQUO
Why You Should Commit
By signing the Latinas in Beauty Equity Pledge, you’re taking a stand to foster equity and representation for Latina professionals and entrepreneurs in the beauty industry. This is a critical step toward shaping a more inclusive future.
In addition to supporting this cause, your organization will:
- Be recognized for your commitment to advancing Latina talent and equity in the beauty industry.
- Receive acknowledgment as a leader driving diversity and inclusion within your organization and the beauty sector.
- Have your logo proudly featured on our Pledge Partners page.
- Gain access to our pledge publicity kit, including the pledge logo and exclusive PR materials to share your commitment with the world.
According to recent studies:
- Latinas make up over 9% of the U.S. population but represent less than 5% of entry-level workers.
- Only 1% of C-suite executives and 1.5% of VPs and SVPs are Latinas.
- Latinas earn just 52 cents for every dollar paid to white, non-Hispanic men.
- Hispanic/Latina consumers outspend their peers by 30% on beauty products.
- Less than 1% of venture capital funding goes to Latino-led businesses.