Dive into the stories that define us. Latina Stories features the latest updates, impactful testimonials, and blogs from inspiring Latinas.
Join our cohort!
🚨 Cohort applications are officially open! The Latinas in Beauty Cohort is where mentorship meets community, visibility, and real opportunity. If you're a Latina in the beauty industry—founder, creative, exec, or just getting started—this is for you. 💼💄✨ Mentorship from Latina leaders✨ Masterclasses + exclusive events✨ Industry tools + resources✨ Real connections and visibility 📅 Apply by May 30th💳 $35/month or $400/year
Meet the Founder
✨ Meet the Founder: @christendominique What started with a brush and a dream has become a global beauty brand rooted in purpose and self-worth. As a proud Latina and one of the original beauty creators on YouTube, Christen Dominique built her community one tutorial at a time—making space for authenticity, vulnerability, and glam.Through @dominiquecosmetics, she continues to champion products that feel as good as they look—designed to empower confidence and connection.
New Product Launch
Latina-owned and community-powered 💥 @shadesbyshan is making major moves with the launch of their 40-shade concealer line, available April 10 at all @jcpenney Beauty stores nationwide and on ShadesByShan.com 🙌🏽 This isn’t just a concealer—it’s a celebration of real people, real skin, and a brand built on purpose. Created with the help of their own community, this skin-loving formula delivers coverage andconfidence. Plus, every purchase supports single-parent families through the @mamaberriesfoundation 💖
The Afro Latina Experience
📣 Presented by Handz Dirty PRWe proudly invite you to the Hair Education Beauty Summit — a transformative 2-day beauty trade show happening: 🗓 May 4–5, 2025 📍 Meadowlands Expo Center | Secaucus, NJT. Curls, Coils, & Kinks: The Afro Latina Experience ✨ Expect culture, confidence, and deep conversation — rooted in truth, heritage, and empowerment. 🎟️ Registration is now open to secure your spot!
Blog
Latinas Make Up 1% of C-Suite Roles—It’s Time for More The beauty industry thrives on innovation, diversity, and cultural influence—yet the boardrooms and executive offices don’t reflect the very communities that drive its success. Latinas make up just 1% of C-suite roles in corporate America, and the beauty industry is no exception.Despite being a fast-growing demographic in the workforce, Latinas remain vastly underrepresented in leadership positions. The question is: Why—and what can we do to change it?
Mentor Monday with Malena Higuera
Join us on May 5th, 2025, for Mentor Monday with Malena Higuera, CEO of NOYZ! A monthly mentorship series designed to empower Latinas in beauty with career insights, leadership advice, and real-world guidance from industry trailblazers. Each session brings actionable takeaways, community support, and inspiration to help you level up in beauty!
Latinas, It’s Time to Own Your Worth!
Knowing how to advocate for your worth is a game-changer, and we're here to help you master it! Join Latinas in Beauty on March 25, Women’s Equal Pa y Day, for "Own Your Worth: The Negotiation Power Hour" with Kathleen Castillo, a Harvard-trained negotiation expert & HR executive
International Women’s Day
On International Women’s Day, we honor the power, resilience, and brilliance of women everywhere. From the boardrooms to the beauty labs, from the creators to the changemakers—you are the heartbeat of progress. To the dreamers breaking barriers.To the leaders paving the way. To the innovators redefining industries. To the everyday warriors balancing it all with grace. YOU are powerful. YOU are unstoppable. YOU are the future. Today, we celebrate your strength, your beauty, and your impact—because when women rise, the world rises with us.
Beauty Accelarator
As Latina founders in the beauty industry, you bring incredible vision, talent, and dedication to your brands. Yet, in such a fast-paced, competitive field, having access to the right resources, mentorship, and growth opportunities can be crucial in bringing your ideas to life. That’s why we’re thrilled to introduce Latinas in Beauty’s comprehensive guide to beauty accelerator programs!
Join our Cohort
At Latinas in Beauty, we believe that Latina professionals, entrepreneurs, and creatives deserve spaces where their talents, voices, and visions can shine brighter than ever. That’s why we’re thrilled to announce the launch of our Inaugural Cohort Program, an exclusive opportunity for leaders and changemakers in the beauty industry. Applications close on January 3rd, 2025 —and we don’t want you to miss out!
Testimonial
✨ Support. Elevate. Empower. ✨We’re building a movement that creates equity and opportunity for Latinas in the beauty industry. Together, we can shape a future where Latina professionals and brands are celebrated, empowered, and thriving.
Testimonial
Your donation matters.Every dollar fuels mentorship programs, resources, and a thriving community that uplifts the next generation of Latina leaders and entrepreneurs.
Giving Tuesday
This Giving Tuesday, we’re thrilled to share some incredible news! Kitsch, a Latina-owned beauty brand founded by the inspiring Cassandra Morales Thurswell, has donated an extraordinary $50,000 to support Latinas in Beauty.
Latina-owned
Our Latinas in Beauty Holiday Gift Guide is here! 🎁 This curated directory features Latina-owned beauty brandsthat bring passion, creativity, and cultural pride to the beauty industry. 💄✨
Buying power
Latina consumers in the U.S. are part of a Hispanic demographic with a purchasing power of approximately $2.8 trillionas of 2023. This growing economic influence has made Latinas one of the most powerful consumer groups, with beauty being a priority for many.
WHO WE ARE
Latinas in Beauty is a non-profit organization dedicated to cultivating equity and increasing representation for Latina women and Latina-owned brands within the beauty industry.
The Destination for All Things Latinas in Beauty
Latinas in Beauty isn’t just a network—it’s a movement.
We are the first-of-it-kind community for Latina professionals, entrepreneurs, and creatives in the beauty industry. Whether you're climbing the corporate ladder, building your own beauty brand, or simply passionate about the industry, this is where you belong.
This is the destination where your potential is nurtured, your achievements are celebrated, and your voice is amplified. Be part of a community that recognizes your influence and provides the tools you need to thrive. Our members aren’t just trendsetters—they’re the innovators, the leaders, and the change-makers driving the future of beauty. Join a community of like-minded Latinas who are pushing boundaries, breaking ceilings, and paving the way for a more inclusive and equitable beauty industry. Together, we're the driving force behind the next big movement in beauty.
Our Why?
Latina entrepreneurs are driving rapid business growth and contributing $800 billion annually to the U.S. economy, yet they receive less than 1% of venture capital and private equity funding.
Investing in Latina-led businesses unlocks vast economic opportunities, driving innovation and creating jobs.
By providing capital, mentorship, and resources, we can empower Latina entrepreneurs to scale their businesses and continue shaping industries for a more inclusive future.
OUR MANIFESTO. OUR SUPPORTERS.
We’re grateful to the executives, industry professionals, brands, retailers, and allies who champion our mission to uplift Latinas in beauty. Your support fuels our drive for equity and representation.
Join us—sign the pledge and help shape a more inclusive beauty industry.
At Latinas in Beauty, we are driven by a passion for fostering representation, equity, and opportunity. We invite you to join us in our mission by contributing your skills and experience in meaningful ways. Here’s how you can get involved:
1. Become a Mentor
Guide the next generation of Latina professionals as they navigate the beauty industry. By offering your mentorship, you’ll provide valuable insights, share career advice, and help mentees grow their confidence and skills. Whether you're an industry veteran or a rising star, your experience can inspire and shape the careers of others.
2. Speak at Our Events
Share your voice and expertise by participating in panels, conferences, or virtual events. As a speaker, you’ll have the opportunity to highlight your journey, discuss industry trends, and connect with an audience eager to learn from your story. Your voice can help uplift and inspire others to pursue their passions within the beauty space.
3. Host Webinars or Workshops
Do you have specialized knowledge or a unique skill set? Hosting a webinar or workshop allows you to teach and empower Latinas with hands-on learning and actionable insights. Whether it's about entrepreneurship, branding, beauty techniques, or professional development, your contribution can equip our community with the tools they need to thrive.
4. Offer Other In-Kind Services
If you have other skills or resources that could benefit our community, we’d love to hear from you! From offering pro-bono consulting to providing technical support, your contribution—no matter how unique—can make a difference in advancing our mission. We’re open to collaborating on ideas that align with our goal of empowering Latinas in the beauty industry.
