Industry Latinas in Beauty has been featured by leading beauty, business, and cultural platforms for its work advancing representation, leadership, and opportunity across the industry.
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Latina Stories
Dive into the stories that define us. Latina Stories features the latest updates, impactful testimonials, and blogs from inspiring Latinas.
Welcome Larissa Jensen
We’re honored to welcome Larissa Jensen to our Latinas in Beauty Advisory Board.
Available in Sephora stores nationwide.
Dezi Skin is now available in Sephora stores nationwide. Following a successful launch on Sephora.com.
Met Gala Edition
From makeup artists and hairstylists to nail artists and beauty brands, Latin talent helped bring many of this year’s most talked-about Met Gala looks to life. 🤎
Welcoming JCPenney as Partner
We’re proud to announce JCPenney as an official Corporate Sponsor of Latinas in Beauty.
Mentor Monday with Malena Higuera
Join us on June 1st. 2026, for Mentor Monday with Malena Higuera, CEO of NOYZ!
WHO WE ARE
We are a nonprofit dedicated to cultivating equity and increasing representation for Latinas across every level of the beauty industry—from boardrooms to brands.
While our mission centers Latinas, our community and programs are open to all who are committed to building a more inclusive beauty ecosystem.
The Destination for All Things Latinas in Beauty
Latinas in Beauty isn’t just a network—it’s a movement.
We are the first-of-its-kind community for Latina professionals, entrepreneurs, and creatives shaping the beauty industry. Whether you're climbing the corporate ladder, building your brand, or simply passionate about beauty’s future—this is where you belong.
Here, your voice is amplified, your vision is supported, and your success is celebrated. We provide the tools, connections, and visibility to help you lead with purpose and thrive in every corner of the industry.
Join a community rooted in culture, fueled by ambition, and committed to creating space for Latinas to rise—together.
We welcome all who share our values and believe in a more inclusive beauty industry. Together, we are building a future that reflects the full spectrum of talent, culture, and creativity.
Our Why?
Latina entrepreneurs are driving rapid business growth and contributing $800 billion annually to the U.S. economy, yet they receive less than 1% of venture capital and private equity funding.
Investing in Latina-led businesses unlocks vast economic opportunities, driving innovation and creating jobs.
By providing capital, mentorship, and resources, we can empower Latina entrepreneurs to scale their businesses and continue shaping industries for a more inclusive future.
OUR MANIFESTO. OUR SUPPORTERS.
We’re grateful to the executives, industry professionals, brands, retailers, and allies who champion our mission to uplift Latinas in beauty. Your support fuels our drive for equity and representation.
Join us—sign the pledge and help shape a more inclusive beauty industry.
At Latinas in Beauty, we are driven by a passion for fostering representation, equity, and opportunity. We invite you to join us in our mission by contributing your skills and experience in meaningful ways. Here’s how you can get involved:
1. Become a Mentor
Guide the next generation of Latina professionals as they navigate the beauty industry. By offering your mentorship, you’ll provide valuable insights, share career advice, and help mentees grow their confidence and skills. Whether you're an industry veteran or a rising star, your experience can inspire and shape the careers of others.
2. Speak at Our Events
Share your voice and expertise by participating in panels, conferences, or virtual events. As a speaker, you’ll have the opportunity to highlight your journey, discuss industry trends, and connect with an audience eager to learn from your story. Your voice can help uplift and inspire others to pursue their passions within the beauty space.
3. Host Webinars or Workshops
Do you have specialized knowledge or a unique skill set? Hosting a webinar or workshop allows you to teach and empower Latinas with hands-on learning and actionable insights. Whether it's about entrepreneurship, branding, beauty techniques, or professional development, your contribution can equip our community with the tools they need to thrive.
4. Offer Other In-Kind Services
If you have other skills or resources that could benefit our community, we’d love to hear from you! From offering pro-bono consulting to providing technical support, your contribution—no matter how unique—can make a difference in advancing our mission. We’re open to collaborating on ideas that align with our goal of empowering Latinas in the beauty industry.
