A New Dawn for Latino Leadership in Beauty: Meet the Changemakers Behind the Latinas in Beauty Advisory Board

The Latinas in Beauty community is celebrating a major milestone!
We’re proud to announce the formation of our inaugural Latinas in Beauty Advisory Board — a powerhouse collective of founders, executives, and cultural visionaries united by one mission: to advance equity, representation, and opportunity for Latinos across the beauty industry.

This isn’t just an announcement; it’s the beginning of a movement.
A new era of leadership and collaboration is here — one led by Latino voices whose impact already resonates across every corner of beauty.

Who Are the Changemakers?

Our Advisory Board brings together industry trailblazers who have shaped brands, built communities, and broken barriers. Together, they’ll guide Latinas in Beauty’s mission forward — ensuring that Latino leadership and creativity continue to thrive and redefine the future of beauty.

Meet the leaders of our Advisory Board:

• Reuben Carranza, Chief Chairman, Bansk Beauty

• Cassandra Morales Thurswell, Founder & CEO, Kitsch

• Kimberly Villatoro, CEO, Patrick Ta Beauty

• Malena Higuera, CEO, NOYZ

• Esther Aguilera, Senior Advisor, Altura Capital

• Maria Salcedo, Former SVP of Merchandising, Ulta Beauty

• Aurora Archer, CEO, The Opt-In

• Ana Flores, Cultural Strategist & Founder, #WeAllGrow Latina

Each of these leaders brings a wealth of experience and a shared purpose — to open doors, create pathways, and ensure Latino talent is seen, heard, and valued at every level of the beauty ecosystem.

A Mission Fueled by Equity and Empowerment

Latinas in Beauty was founded on a simple truth:
the beauty industry cannot reach its full potential without the inclusion, creativity, and leadership of Latinos.

Our Advisory Board will amplify this mission by helping us:

Champion Representation: Advocate for equitable visibility and leadership opportunities for Latinos in corporate, creative, and entrepreneurial spaces.

Cultivate Mentorship: Bridge generations through guidance, access, and community — ensuring emerging Latino talent has the support to rise and thrive.

Empower Founders: Elevate Latino-owned beauty brands with visibility, resources, and pathways to growth and investment.

Advance Advocacy: Use collective influence to push the industry forward, ensuring Latino perspectives are central to innovation and change.The Path Forward: Redefining the Future of Beauty

The formation of our Advisory Board marks a defining moment for Latinas in Beauty — one that expands our ability to lead meaningful, lasting change.
Through their expertise, we’ll continue to grow cornerstone initiatives like the Beauty Bravura Accelerator, Mentor Mondays, and the Pledge for Equity, while developing new research and opportunities to advance Latino representation across the industry.

In an industry that’s continuously evolving to reflect global beauty, our presence and purpose are helping drive that transformation.
Latinos have always fueled beauty — as innovators, consumers, and creators. Now, we’re shaping what comes next.

The Changemakers are here.
The future of beauty is inclusive, bold, and unapologetically Latino.

Join the Movement

Be part of the change.
Follow us on Instagram and LinkedIn to meet the members of our Advisory Board and stay connected to upcoming events, mentorship sessions, and community highlights.

Because when Latinos lead, beauty transforms.

 

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