Latina-Owned Brands Shine at the Allure Best of Beauty Awards!

October 24 2024, by Emily Perez, 4 min reading time

¡Qué emoción! We’re sending a huge felicitación to the Latina-owned brands that won big at this year’s Allure Best of Beauty Awards! These trailblazing brands continue to raise the bar and represent lo mejor de lo mejor in the beauty world. ✨💄

Latina entrepreneurs are making some serious waves, and their recognition at these awards shows just how much their talento and creativity are shaping the future of beauty. ¡Viva las Latinas! 🙌

Las Ganadoras: Latina-Owned Brands

Let’s dive into the Latina-owned brands that took the spotlight this year:

@ceremonia
Honoring Latin American beauty traditions, Ceremonia is all about sustainable, clean beauty that’s rooted in cultura. Every product is a celebration of heritage, while also being 100% free of harmful chemicals. ¡Que orgullo!
@beautyblender
Founded by Rea Ann Silva, Beautyblender’s iconic sponge revolutionized makeup application for a flawless finish. This cult-favorite took home the Reader’s Choice Award for Best Tool—because let’s be real, no makeup kit is complete without it.
@sigmabeauty
Sigma Beauty, co-founded by Brazilian-American Dr. Simone Xavier, is known for its professional-grade makeup brushes and tools. With patented designs and high-quality materials, Sigma Beauty secured its place in the Best of Tools category. ¡Bravo!
@deziskin
Created by influencer-turned-entrepreneur Desi Perkins, Dezi Skin is all about glowing, radiant skin. Desi’s products empower you to show off your natural glow—and we’re here for it.
@rhode
Founded by Hailey Bieber, who embraces her Brazilian roots through her mom, Rhode is redefining minimalist skincare. Rhode’s focus on hydration and glowing skin has made it a standout in the beauty world.
@hyperskin
Desiree Verdejo, founder of Hyper Skin, created this line to tackle skin concerns like hyperpigmentation, something often overlooked by mainstream beauty. Hyper Skin’s inclusive formulas are all about delivering results and serving a wide range of skin tones. ¡Qué maravilla!
@rarebeauty
The amazing Selena Gomez is the heart and soul of Rare Beauty, a brand that’s all about self-expression and breaking beauty stereotypes. Rare Beauty’s Best of Base award and the Reader’s Choice Award for its blush and highlighter prove it’s here to stay.
@dedcool
Fragrance lovers, meet DedCool—your new obsession! This genderless, clean fragrance brand is all about sustainability and breaking boundaries. DedCool’s modern scents have earned them a spot in the Best of Scentcategory.
@chillhouse
Self-care meets cool at Chillhouse. From modern nail designs to a full-on wellness lifestyle, Chillhouse earned its spot in the Best of Nails category, making it a must-visit for those who love a little beauty and relaxation.

A Major Win for Representation

Winning an Allure Best of Beauty Award isn’t just about the trophy—it’s a symbol of excellence, innovation, and trust from one of beauty’s most respected voices. Seeing Latina-owned brands take home these prestigious awards sends a powerful message: ¡Sí se puede!

It tells every Latina entrepreneur and beauty lover out there that their creativity, ideas, and businesses deserve to shine. This moment is a huge celebration of the resilience, trabajo duro, and determination of these brand founders who are redefining what beauty looks like. ¡Adelante, mujeres poderosas!

Latina-Led Brands: More Award-Winning Products to Celebrate

It’s not just Latina-owned brands that stole the show—Latina-led brands also made a huge impact with their award-winning products. These amazing executives are pushing the industry forward with increíble innovations:

Best Cream Blush: Saie Glow Sculpt Multi-Use Cream Highlighting Blush, led by Lucia Ruehlemann, President of Saie Beauty.
Best Powder Highlighter: Rare Beauty Positive Light Silky Touch Highlighter, created under the leadership of Selena Gomez, Founder & Creator of Rare Beauty.
Best Powder-Cream Duo: Patrick Ta Beauty Major Sculpt Crème Contour & Powder Bronzer Duo, with Kimberly Villatoro as CEO of Patrick Ta Beauty.
Best Cream Bronzer: Saie Sun Melt Natural Cream Bronzer, also guided by the vision of Lucia Ruehlemann at Saie Beauty.

These products highlight the brilliance of Latina leadership in the beauty industry, showing how their vision and passion are driving innovation and shaping the future of beauty. ¡Pura inspiración!

¡Felicidades a Todas las Ganadoras!

We couldn’t be more proud of these Latina-owned brands and the amazing Latina leaders behind other winning products! Their contributions are not only elevating the beauty industry but also inspiring the next generation of Latinaentrepreneurs and beauty innovators.