The release of the 2026 SeeMe Index for Inclusivity in Beauty offers an important look at how brands are showing up for consumers across identity, representation, accessibility, and community impact.
This year's report evaluated more than 200 beauty brands across advertising and content, products and websites, and brand purpose initiatives to measure how effectively brands create inclusive experiences for the consumers they serve.
One message is clear: inclusivity is not only a cultural imperative—it is a business opportunity.
According to the report, Certified Inclusive brands are growing 1.8 times faster than their less inclusive counterparts, demonstrating that meaningful representation drives relevance, loyalty, and growth.
We are proud to see several Latin-founded brands recognized among the industry's Certified Inclusive brands, including:
Rare Beauty
Ocoa
Ceremonia
Rizos Curls
We also celebrate Latinas in Beauty partners Amika and Ulta Beauty, both of which were recognized in the Certified Inclusive category.
These brands are helping shape a beauty industry that better reflects the diversity of the consumers it serves.
Rare Beauty earned the highest overall ranking in the 2026 SeeMe Index, recognized for its commitment to accessibility, representation, and community impact.
The report highlighted Rare Beauty's accessibility-focused product design, bilingual and multicultural community support, and strong representation of Hispanic and Latine consumers.
As the number one ranked brand in the index, Rare Beauty demonstrates what is possible when inclusivity becomes part of a brand's DNA rather than a marketing initiative.
One of the most meaningful sections of the report focuses on Hispanic and Latine consumers.
Ceremonia and Ocoa were specifically highlighted as notable brands for Hispanic and Latine audiences, recognized for their culturally relevant storytelling, bilingual experiences, and intentional representation.
The report noted that both brands are significantly more likely to feature Hispanic talent and have built products and experiences that reflect the realities, identities, and needs of the communities they serve.
This recognition reinforces something we have long believed at Latinas in Beauty: authentic representation goes beyond casting. It shows up in product development, packaging, language, partnerships, and brand purpose.
While the report highlights meaningful progress, it also reveals important gaps across the beauty industry.
Among the findings:
Most beauty advertising continues to feature predominantly White talent.
Deep skin tones continue to receive significantly less screen time than lighter skin tones.
Colorism remains a persistent challenge across beauty marketing.
Representation across many identity groups remains inconsistent.
These findings remind us that inclusivity is not a destination. It is an ongoing commitment that requires intentional action, investment, and accountability.
Creating a more inclusive beauty industry requires more than good intentions.
It requires brands to listen to communities, understand cultural nuances, invest in representation across all touchpoints, and build relationships that extend beyond campaigns.
At Latinas in Beauty, we help brands do exactly that.
Through community engagement, cultural insights, industry education, strategic partnerships, and leadership development, we work with organizations committed to building authentic connections with Latina consumers and the broader multicultural beauty landscape.
The brands leading the future of beauty are not simply speaking to communities—they are building with them.
The 2026 SeeMe Index confirms what many in our community have known for years: consumers want to feel seen, understood, and represented.
The brands that embrace that reality are not only creating stronger communities—they are building stronger businesses.
As L-Beauty continues to grow its influence across the industry, we remain committed to supporting the founders, executives, and organizations helping shape a more inclusive future for beauty.
